Design Plus

Design Philosophy

As a technology based light source expert, we were prone to be too technical and overly complicated. On the other hand, if we only play with external shapes and create an objet, we would not be able to fully utilize our core competence. So it was very important from the beginning that we pursue a perfect synchronization between design and technology to come up with a product in which everything fits together in harmony.

Every corner of THE NEW LAMP has a story and reason. For example, the unique oval shaped lamp head was derived to accommodate the optical shift mechanism and, in turn, became an iconic part of the lamp design.

Design and Technology in Sync

For ergonomic reasons, we firmly believed that the control knob should be on the base not on the head as in most LED lamps. But it means much more complicated engineering due to a long- distance communication between the LED and the user interface.

The complexity has been taken care of with the use of gold-plated precision pogo pins made in Switzerland. Simple plug and play assembly establishes a reliable electrical connection between the base and the lamp head without any exposed wires resulting in a clean and minimalistic look.

Design Plus

We strive to enable better life by offering better light based on advanced technology and thoughtful design. It is our great honor as our vision and effort have been awarded by the industry experts.